marketing your creative and business ideas since 1996

Beth Weise Moeller, PhD

Education

PhD, Communication and Rhetoric, Rensselaer Polytechnic Institute, Troy, NY
Degree granted: May, 1995
Dissertation completed: March, 1995

MS, Technical Communication, Rensselaer Polytechnic Institute, Troy, NY Degree granted: December, 1990

BS, Physics and Technical Communication, Clarkson University, Potsdam, NY
Double-major Degree granted: May, 1988

 

 

Multimedia/Hypermedia Design Experience

Interactive Media Consulting,LLC, Saratoga Springs, NY

Own and operate Interactive Media Consulting, LLC , a full service website development firm. IMC was founded in 1996 and currently services over 250 customers. A representative client list is available online at https://imediaconsult.com/portfolio/.

Technical Communications Department, Clarkson University, Potsdam, NY

Assisted in the design and development of an NSF-funded computer-based interactive instruction project in association with the Mechanical Engineering department. Designed and taught a new course in multimedia/hypermedia computer-based instruction design skills to upperclassmen.

GE Plastics, Selkirk, NY

Researched, designed, and programmed a series of multimedia modules to train new employees in the Small Lots area of the plant. Programmed modules using Asymetrix Multimedia Toolbook. Included text, bitmapped graphics, 2-D and 3-D animation, and full motion video. Tested modules using employees in the Small Lots area as well as employees from other areas of the site.

Technical Writing/Editing and Design Experience

GE Plastics, Selkirk, NY

Researched, wrote, and produced Standard Operating Procedures (SOP) for the Blending and Color Lab Operations. Maintained all the SOP manuals for the Finishing Operation as part of their ISO-9001 certification process. Coordinated work between the Training Department, Area Supervisors and technicians. Produced the first draft of Training Modules for the Quality Assurance Operation in conjunction with chemists and technicians. Maintained and updated the On-the-Job Training Guides for the Finishing Operation.

NCR Corporation, Ithaca, NY

Researched, wrote, and produced a series of manuals (User’s Guide, Service Guide, and Integrator’s Guide) for a new printer product. Coordinated work with two graphic artists. Also researched and installed a new Ventura Desktop Publishing system for the Ithaca Information Products Group.

Shaker Computer and Management Services, Inc., Latham, NY

Edited and redesigned a series of manuals for the COINS® system. COINS is a modular software system covering the accounting, job costing, and estimating functions of the construction industry.

Academic Experience

Distance Education Instructor, Mercer College, Macon, GA (Fall 2001/2002)

Taught a distance education version of Interactive Hypermedia, a course for graduate technical communication students. The course emphasizes the use of interactive media in web sites and CD-ROM development and the usability issues associated with the various types of media. This course was taught primarily through the use of email and a weekly meeting in a chat room on the Mercer WebCT server.

Visiting Assistant Professor, Technical Communications Department, Clarkson University, Potsdam, NY (Fall, 1994-Spring, 1995)

Taught three sections of Rhetoric, a writing course for upperclassmen emphasizing organization, use of supporting evidence, and clarity in writing. Designed and taught Introduction to Hypermedia Design, a course for upperclassmen emphasizing design techniques for use when designing online information.

Director, Writing Center, Clarkson University, Potsdam, NY (Fall, 1994-Spring, 1995)

Acted as interim director for the 1994-95 academic year. Responsibilities included scheduling and training twelve undergraduate tutors and assisting faculty with their roles in the Writing Across the Curriculum program. Served on the university Writing Instruction Support Committee.

Graduate Teaching Assistant, Department of Language, Literature & Communication, Rensselaer Polytechnic Institute, Troy, NY (Fall, 1990-Spring, 1994)

Taught one section per semester of Expository Writing, a writing course for Freshmen emphasizing organization, use of supporting evidence, and clarity in writing (1990-1992). Taught one section per semester of Technical and Professional Communication, an upper-level communication course covering many aspects of professional communication (1992-1993).

Served as a Writing Consultant for three technical classes per semester, including Experimental Physics, Microprocessor System Design, and Software Design & Documentation (1993-1994).

Co-Chair, Graduate Discussion Group, Department of Language, Literature & Communication, Rensselaer Polytechnic Institute, Troy, NY (Spring/Fall, 1992)

Organized approximately 5 meetings per semester. Scheduled speakers of interest to both Masters and Doctoral students.

Adjunct Instructor positions at Skidmore College and Rensselaer Polytechnic Institute – taught courses in writing, interaction design, and eCommerce development

Presentations

Weise, E. (1993, April). Hypermedia Interface Design Using Learner Control. Presented to Language, Literature, and Communication Industrial Affiliates at their annual meeting.

Weise, E. (1994, April). A Comparison of Two Hypermedia System Designs. Presented to Language, Literature, and Communication Industrial Affiliates at their annual meeting.

Weise, E. (1994, May). Defining the User Control Level when Developing Hypermedia Training. Paper presented at the annual Society for Technical Communication Conference.

Weise, E. (1995, April). Using Hypermedia as an Educational Tool: Early Planning Stages. Paper presented at the annual Society for Technical Communication Conference.

Flynn, T., Ross, S., and Weise, E. (1995, April). Instructional Design: Computer Based Instruction and Individualized Learning Contracts. Panel presented at the annual Eastern Communication Association Conference.

Moeller, E. (1996, June) Lincoln Logs, Ltd. and the Internet. Presented a custom Internet training seminar for Lincoln Logs, Ltd.

Moeller, E. (1996, September) Introducation to the Internet. Workshop presented to a group of Clarkson University and RPI alumni.

Moeller, E. (1996, September) Creating a Hypermedia Storyboard. Workshop presented at the annual International Professional Communication Conference, Saratoga Springs, NY.

Moeller, E. (1997, May) Designing for Hypermedia. Workshop presented at the annual Society for Technical Communication Conference, Toronto, Canada.

Moeller, E. (1997, October) Designing a Winning (and Useable) Web Site. Presented at the annual International Professional Communication Conference, Snowbird, UT.

Moeller, E. (2001, October) Usability: The Next Web Trend? Presented at the annual International Professional Communication Conference, Santa Fe, NM.

Moeller, E. (2008, July) Relationships in the Information Economy. Presented at the annual International Professional Communication Conference, Montreal, Quebec, Canada

Publications

Holmes, C., Mountford, R., & Weise, E. (1993). Term Paper Alternatives: Something Old, Something New: Using Professional Journals to Teach Language and Culture. Research Strategies, 11(3), 180-184.

Krull, R., Dionne, D., & Weise, E. A. (1993). Electronic Automation as an Alternative to Learning Computer Tasks. In IPCC 93: The New Face of Technical Communication, People, Processes, and Products. Philadelphia, PA: IEEE Professional Communication Society.

Weise, E. A. (1994). Defining the User Control Level when Developing Hypermedia Training. In 1994 Proceedings: 41st Annual Conference. Minneapolis, MN: Society for Technical Communication.

Weise, E. A. (Winter, 1995). User Control in Hypermedia Instruction: A Literature Review. Technical Communication Quarterly.

Weise, E. A. (1995). Using Hypermedia as an Educational Tool: Early Planning Stages. In 1995 Proceedings: 42nd Annual Conference. Washington, DC: Society for Technical Communication.

Ross, S. M. & Moeller, E. W. (October, 1996). Multimedia and Hypermedia CBI: A Multidisciplinary Review of Research on Early Design Stages. Journal of Business and Technical Communication.

Moeller, E. W. (1997). Designing a Winning (and Useable) Web Site In IPCC 97 Proceedings. Philadelphia, PA: IEEE Professional Communication Society.

Moeller, E. W. (June, 1998). Book Review: Edward R. Tufte’s Visual Explanations: Images and Quantities, Evidence and Narrative. IEEE Transactions on Professional Communication, 41(2).

Moeller, E. W. (1999-2005). Net Notes A regular column in the IEEE Professional Communication Society Newsletter.

Moeller, E. W. (2008). Relationships in the Information Economy In IPCC 2008 Proceedings. Montreal, Quebec, Canada: IEEE Professional Communication Society.

Professional and Community Affiliations

Clarkson University School of Arts and Sciences Dean’s Council (2006-Present)

Saratoga Economic Development Corporation, SPARK Advisory Council (2017-Present)

Home Made Theater Board of Directors (2015-Present), Secretary (2016-2017), Vice President (2017-Present) 

IEEE Senior Member

IEEE Professional Communication Society, President (2002-2003), AdCom Member (1996-2005), Chapter Coordinator (1997), Publicity & Marketing Committee Chair (1998-1999), IPCC 2000 General Chair, Vice President (2000-2001), IPCC 2006 General Chair.

IEEE International Professional Communication Conference – ProComm, Peer Reviewer

SaratogaArtsFest, Board Member (2007-2012), Secretary (2009-2012), Consultant to the Board (2012-2016)

2003 Graduate of Leadership Saratoga

Saratoga Indepdendent School, Past Member, Board President (2005-2007)

The Children’s Museum at Saratoga, Board of Directors, Past Member

Awards and Achievements

2002 Winner of 40 Under Forty, presented by The Business Review of Albany, NY.

2003 Graduate of Leadership Saratoga, a program of the Saratoga County Chamber of Commerce.

2004 Winner of the Emily K. Schlesinger Award, presented by the IEEE Professional Communication Society for service to the Society.

2008 Recipient of the Woodstock Award, presented by the Clarkson Univeristy Alumni Association for personal achievement and loyalty to the university.

2013 Receipient of the Charles Ehrlich ’56 Alumni Admission Award, presented by the Clarkson University Admission Staff.

what people are saying

Your team continually impresses me with their professionalism, knowledge, accuracy and promptness. I am wow-ed by the service we get from IMC. This morning you made a global change to our site in 15 minutes. The IMC team is always there when I need them and amazingly the work often gets done the same day. I am so glad we chose Interactive Media Consulting!

Lisa Miller
Cost Control Associates

Thank you, IMC, for a wonderful art website that is a) easy to update, b) looks great, c) gets lots of positive comments, and d) has encouraged sales by allowing my work to shine.

Your team is especially incredible (and patient!) to work with.  It’s been a pleasant and rewarding experience working on this with them and, in the end, I have exactly what I want.  Thanks!

Barbara Downs
Artist

I will be eternally grateful to you for what you have done to create this beautiful, fun, interactive web site.  You are AMAZING!!!

Vicki Latham, P.A. -C
Toxin Clear

Thank you so much for all you have done for the company, it’s been a pleasure working with you and I must say I even enjoyed assisting with the development of the website.  The feed back we have been receiving is all good, we are so pleased with the outcome.

Thanks again it’s been a pleasure, I’m so happy we went through your company!!

Mary Lou O'Neil
Rock Solid Composites