The first press release was sent 115 years ago, dramatically changing how news was distributed. In this fast-paced digital age, the press release remains a highly effective news announcement and powerful marketing tool over a century later. But ONLY when written...
Last week my colleague and I attended a Chamber Mixer at a recently reopened local business. The April afternoon was sunny and warm, and the smell of spring was in the air. It was the first in-person networking event we had attended “post-COVID,” and also our first...
As business owners, a critical question to ask and answer each year is how much to budget and where to spend your advertising and marketing dollars. In the “old days,” quantifying the outcome and interpreting the results of marketing campaigns was...
Finding the right balance for your social media campaign in the constantly changing world of shifting demographics is challenging. The rules and recommendations that prevailed pre-pandemic may no longer be the right match for your business or non-profit. In a...
Branded email is an email address that includes the same name as an overall brand. For example, if an employee works for the company Great Job, their email would be staffname@greatjob.com. Perhaps the two strongest arguments for having a branded email for your...
