If you are in business – any type of business – you need a business card. It’s that simple. In a world where digital everything is taking over the way we live, the traditional paper business card remains relevant and critical to your professional success.
Yes, there is a trending digital business card option. Still, it is not a substitute for personally handing a prospective client a well designed, quality business card that is an attractive, tangible representation of your brand. (More about the development of digital cards in a future blog.)
Pel Hughes, a marketing industry professional, summarized the value of conventional business cards this way: “Like a physical paperback compared to an e-reader, there is something still meaningful and personal in giving and receiving cards when meeting people.”
In some cultures, the exchange of business cards is an expected and respectful tradition. Not abiding by this rule can end your relationship before it begins. In our global economy, it is important to be informed of international manners and professional behavior. Always carry your business cards with you when attending trade shows, conferences, and visiting other countries.
First Impressions & Professional Presentation Matter
Today, digital communications greet us at every turn, and we can instantly delete or wipe them away. The physical business card conveys a more durable and individualized message. That’s why it is vital that your business card is a memorable and positive extension of your brand.
One recent study revealed that more than 70% of people form an opinion about a company based on its business card quality. The paper’s grade and thickness instantly tell your story, informing the recipient of your level of professionalism, attention to detail, and commitment to quality. Don’t cheap out and squander the opportunity to make a good first impression. A unique and creative design makes you and your business even more distinctive.
Plus, confidently reaching into your wallet or briefcase and presenting a potential client with your business card and contact information shows that you are prepared and professional.
Effective & Cost-Effective Direct Marketing
Exchanging business cards is still the most impactful method of direct marketing. It creates the opportunity to engage in conversation and permits the person to walk away from the encounter holding your brand in their hand, also allowing them the chance to pass it on, increasing your visibility and brand awareness.
According to one study, business cards perform a function beyond just providing contact information. For every 2,000 business cards you pass out, you can expect your sales to increase by an average of 2.5%.
Many marketing professionals strongly believe that the traditional business card is not going away anytime soon. Make sure your business card is a priority in your marketing plan, and consider hiring a professional graphic designer for your logo and all other collateral printed pieces.
Printing is generally very affordable and there are incentives all the time. Your return on investment may not be immediate or quantifiable, but be patient. Your high-quality cards will generate business, sales and brand recognition that will prove to be invaluable.
Here are a few tips to optimize your business card and make it “Work” for you:
- Print on both sides of the card.
- Choose full color.
- Include relevant accreditation and professional memberships.
- Add a call to action or promotion.
- Include a testimonial.
- Insert business cards in invoices, packages, promotions, proposals, etc..
When it comes to the role of business cards in today’s economy – staying “Old School” is the way to go forward.
IMC, Interactive Media Consulting, LLC provides professional graphic design for all of your collateral marketing materials – including business cards! We offer the design and printing of high-quality business cards in our featured promotional packages. Find out more. Contact us today: www.imediaconsult.com.